The old business model for publishers where advertising used to drive the main stream of revenue has virtually disappeared. Every year, newspapers lose more advertising dollars as these dollars are channeled into digital advertising. The publishers that have stayed in business are those who have radically revamped their business model to generate new streams of revenue - from their readers.
To help understand this new landscape, BrandBastion looked at more than 1,394 comments across Facebook ads belonging to The New York Times, The New Yorker, The Economist, Washington Post, Time and Conde Nast to understand what type of engagement publications receive in their quest for new subscribers.
Curious to know what are the three challenges for publishers advertising on social media?