Millions of comments are posted each day across brand ads and accounts in volumes too high for in-house teams to handle. This impacts the effectiveness of ad spend because of:
Spam and scam
Brand attacks and competitor promotions
Fake news and false claims
Unanswered customer inquiries and unheard feedback
BrandBastion looked at more than 100,000 comments received on Facebook and Instagram ads of a large transport app between January - August 2018 to get insights into user engagement, harmful comments and inquiries.
Curious to learn what are the latest industry engagement rates for transport brands and their users on social media?